India’s hyperlocal density play
In India, many category winners densify city by city instead of launching nationally first.
The mechanism
Pick a micro-market → recruit supply → prove fill rate → expand the next ward or city.
Companies to study
Zepto, Swiggy, and Meesho each show different density or Bharat-tier distribution lessons.
Solo-founder translation
Win one neighborhood or niche ICP before buying national attention.