Playbook diffs

Compare systems, not brands

Diff the causal engines. Screenshot these when you argue about what to build next.

Content moat vs community moat

Content moats compound through indexed pages. Community moats compound through belonging and contribution.

Invite loops grow the user base through collaboration. Usage expansion grows revenue and depth inside accounts.

Supply-first builds inventory people come for. Demand-first proves pull, then recruits supply against a backlog.