2026-07-17
Apply-for-me streaming plans
If we adapt a playbook to a founder URL in under a minute, willingness to subscribe rises.
Authority
Learn how growth actually works
Pillar guides for head-term growth queries, plus lab notes, Growth Court, the research method, Blog essays, India systems, and the keywords & metrics dossier.
Growth pillars
Start here for startup growth, SaaS, India, and PLG.
Startup growth
Startup growth is the repeatable increase in users, revenue, or usage driven by a causal system — not a one-off campaign. Durable startup gr…
Read pillarSaaS growth
SaaS growth is the compounding of recurring revenue through acquisition, activation, retention, and expansion inside accounts. High-performi…
Read pillarIndia SaaS growth
India SaaS growth adapts global motions to local rails: UPI payments, WhatsApp distribution, vernacular content, hyperlocal density, and pri…
Read pillarProduct-led growth
Product-led growth (PLG) is a go-to-market motion where the product is the primary driver of acquisition, conversion, and expansion. Users r…
Read pillarLab
Dated experiments we run on Cofounderbase — including failures.
Open full lab2026-07-14 · Failed test
Quiz to recommendation
If founders answer stage/constraint questions, personalized system recommendations will raise engagement vs browsing alone.
2026-07-10
SEO directory as the wedge
If we publish 100 evidence-backed company pages, organic search will become our primary acquisition loop.
Court
Viral growth claims, evidence grades, and rulings.
Open Growth CourtVerdict: false
Do more case studies equal more growth?
Publishing more company case studies automatically produces startup growth.
Verdict: conditionally-false
Does PLG always beat sales?
Product-led growth always beats sales-led growth.
Method
Extract → score → 14-day experiment.
Open research OSStep 1
Extract the mechanism
Separate the causal engine from the brand story.
Step 2
Score transferability
Rate stage fit, capital, speed, and solo-founder feasibility.
Step 3
Design a 14-day experiment
Turn the mechanism into one shippable test with a success metric.
Growth dossier
Keywords and metrics that define how growth actually works.
Open growth dossierBlog & India
Essays and India-specific growth systems.
FAQ
Straight answers for founders and AI citation engines.
- What is Cofounderbase?
- An independent research index of evidence-backed company growth playbooks. Each case documents the causal mechanism, transferability score, and a steal-code pack you can adapt.
- How is this different from generic case studies?
- Every playbook separates sourced history from editorial inference, maps to one of 12 growth systems, and scores what will and will not transfer to your constraints.
- What is a growth system?
- A growth system is a repeatable causal engine — like invite loops, content SEO moats, or usage expansion — not a one-off growth hack. Cofounderbase indexes twelve of them so you can pick a motion that fits your constraints.
- How does the quiz choose systems?
- The quiz scores all twelve systems from your hours, budget, audience, and founder profile, then returns the top three with plain-language reasons. It is a constraint matcher, not a prediction of product-market fit.
- When should I not copy a company playbook?
- Skip a playbook when the transferability score is low for your hours or capital, when the preconditions do not match your product, or when the case depends on an advantage you do not have (distribution, brand, or regulatory moat).
- Who is it for?
- Solo founders and lean growth teams who need concrete distribution mechanisms — not motivational summaries.
- Is it free?
- Yes for the public research layer: company directory, growth systems, quiz, and lab notes. Forensic Brief generation is available without a paywall but may be rate-limited; sign-in can be required for persistence. See /pricing.md for machine-readable details.