Living Playbook · 2026-07-14 · Failed test

Quiz to recommendation

Failure mode: looking personalized while being generic. Expertise requires honest branching.

Hypothesis
If founders answer stage/constraint questions, personalized system recommendations will raise engagement vs browsing alone.
Experiment
Ship a growth quiz that maps answers to systems and companies.
Spend / time
0 paid media · ~8 founder hours
Result
First version returned a hardcoded answer and taught us the UX mattered more than the model.
What we would repeat
Yes, but only with real constraint mapping — fake personalization destroys trust.