SEO directory as the wedge

A library without a next action teaches. A library with a brief converts.

Hypothesis: If we publish 100 evidence-backed company pages, organic search will become our primary acquisition loop.
Experiment: Ship a complete directory with canonical URLs, internal links, and mechanism-focused summaries.
Spend / time: 0 paid media · ~40 founder hours
Result: Directory is live and indexable. Early traffic is thin; the asset exists for compounding.
What we would repeat: Yes — but pair every cluster of pages with one conversion path (quiz → brief).