Does PLG always beat sales?

Evidence

• secondaryFor: Self-serve products can compound without headcount-linear acquisition.
• secondaryAgainst: Complex B2B workflows often need sales for trust, security, and implementation.
• inferredAgainst: Many ‘PLG’ successes still use sales-assist for expansion and enterprise.

Ruling · conditionally-false

Rejected as absolute. PLG wins when time-to-value is short and the buyer is the user. Sales-led wins when budgets, risk, and implementation complexity dominate.

Related systems: product led self serve, sales led land expand