Blog · 2026-07-17

Invite loops for solo founders

Why multiplayer products grow through invites — and how to ship a 14-day version without a growth team.

Invite loops for solo founders


An invite loop works when completing the job naturally requires another person.


The mechanism


User reaches value → product prompts a contextual invite → invited user experiences value → cycle repeats.


Solo-founder translation


Ship one invite prompt after the first successful outcome. Measure invites sent and activated invitees for 14 days.


When not to copy


If your product is single-player, force-fitting invites creates spam, not growth.


Invite loops for solo founders · Cofounderbase