Why it matters
ARPA is often more useful than per-user metrics in B2B, since the buying and billing unit is the account, not any single individual seat.
Example
A company with $100,000 in MRR across 200 accounts reports an ARPA of $500 per month.
Keywords · Finance · Monetization
Average Revenue Per Account (ARPA)
Total revenue divided by the total number of paying accounts, commonly used in B2B where 'account' may include multiple seats.