Definition
The practice of assigning credit for a conversion to the marketing touchpoints that influenced it.
Why it matters for growth
Without attribution, founders cannot tell which channels are actually driving revenue versus which merely happened to be present before a purchase.
Example
A founder discovers that most 'organic' signups first heard about the product from a podcast ad, reshaping the acquisition budget.
FAQ
- What is Marketing Attribution?
- The practice of assigning credit for a conversion to the marketing touchpoints that influenced it.
- Why does Marketing Attribution matter for growth?
- Without attribution, founders cannot tell which channels are actually driving revenue versus which merely happened to be present before a purchase.
- What is an example of Marketing Attribution?
- A founder discovers that most 'organic' signups first heard about the product from a podcast ad, reshaping the acquisition budget.