Definition
CAC calculated across all acquisition channels combined, including organic and paid, rather than isolating a single channel.
Why it matters for growth
Blended CAC prevents founders from over-crediting one channel; it is the number investors ask for because it reflects total spend against total new customers.
Example
A company spending on ads, content, and one salesperson divides total spend by total new customers to get a single blended figure.
FAQ
- What is Blended CAC?
- CAC calculated across all acquisition channels combined, including organic and paid, rather than isolating a single channel.
- Why does Blended CAC matter for growth?
- Blended CAC prevents founders from over-crediting one channel; it is the number investors ask for because it reflects total spend against total new customers.
- What is an example of Blended CAC?
- A company spending on ads, content, and one salesperson divides total spend by total new customers to get a single blended figure.