Definition
The decision stage where a prospect is ready to buy and needs a final push such as pricing clarity, trial, or a sales conversation.
Why it matters for growth
BOFU friction, like unclear pricing or a slow sales process, is the cheapest place to fix lost revenue because the prospect is already convinced.
Example
A pricing page with a clear comparison table and a visible free trial button converts BOFU visitors who were already sold on the category.
FAQ
- What is Bottom of Funnel (BOFU)?
- The decision stage where a prospect is ready to buy and needs a final push such as pricing clarity, trial, or a sales conversation.
- Why does Bottom of Funnel (BOFU) matter for growth?
- BOFU friction, like unclear pricing or a slow sales process, is the cheapest place to fix lost revenue because the prospect is already convinced.
- What is an example of Bottom of Funnel (BOFU)?
- A pricing page with a clear comparison table and a visible free trial button converts BOFU visitors who were already sold on the category.