Definition
An external company that resells, implements, or refers a product in exchange for revenue share or referral fees.
Why it matters for growth
Channel partners extend distribution into markets and relationships a small team could never reach directly.
Example
A payroll startup partners with accounting firms who recommend the product to every new small-business client they onboard.
FAQ
- What is Channel Partner?
- An external company that resells, implements, or refers a product in exchange for revenue share or referral fees.
- Why does Channel Partner matter for growth?
- Channel partners extend distribution into markets and relationships a small team could never reach directly.
- What is an example of Channel Partner?
- A payroll startup partners with accounting firms who recommend the product to every new small-business client they onboard.