Definition
The count of unique users who take a meaningful action in a product on a given day.
Why it matters for growth
DAU is the base unit for measuring daily engagement and is most meaningful for products designed to be used every day.
Example
A messaging app reports 2 million DAU, meaning 2 million unique accounts sent or read a message that day.
FAQ
- What is Daily Active Users (DAU)?
- The count of unique users who take a meaningful action in a product on a given day.
- Why does Daily Active Users (DAU) matter for growth?
- DAU is the base unit for measuring daily engagement and is most meaningful for products designed to be used every day.
- What is an example of Daily Active Users (DAU)?
- A messaging app reports 2 million DAU, meaning 2 million unique accounts sent or read a message that day.