Definition
A composite measure of how quickly and how much revenue moves through the sales pipeline, combining deal count, size, win rate, and cycle length.
Why it matters for growth
Deal velocity gives a single number to diagnose whether a slowdown in bookings is caused by fewer deals, smaller deals, lower win rates, or slower cycles.
Example
A sales leader notices deal velocity dropping and traces it to a lower win rate rather than fewer opportunities, redirecting coaching accordingly.
FAQ
- What is Deal Velocity?
- A composite measure of how quickly and how much revenue moves through the sales pipeline, combining deal count, size, win rate, and cycle length.
- Why does Deal Velocity matter for growth?
- Deal velocity gives a single number to diagnose whether a slowdown in bookings is caused by fewer deals, smaller deals, lower win rates, or slower cycles.
- What is an example of Deal Velocity?
- A sales leader notices deal velocity dropping and traces it to a lower win rate rather than fewer opportunities, redirecting coaching accordingly.