Definition
A short questionnaire presented to a customer at the moment they cancel, asking why they are leaving.
Why it matters for growth
Exit surveys are one of the few moments a churning customer will honestly explain what went wrong, providing direct input for product and pricing fixes.
Example
A cancellation flow asks 'What's the main reason you're leaving?' with options like price, missing feature, and switched to a competitor.
FAQ
- What is Exit Survey?
- A short questionnaire presented to a customer at the moment they cancel, asking why they are leaving.
- Why does Exit Survey matter for growth?
- Exit surveys are one of the few moments a churning customer will honestly explain what went wrong, providing direct input for product and pricing fixes.
- What is an example of Exit Survey?
- A cancellation flow asks 'What's the main reason you're leaving?' with options like price, missing feature, and switched to a competitor.