Definition
The share of eligible users who try and continue using a specific feature after it becomes available to them.
Why it matters for growth
Tracking feature adoption tells a team whether new investment is actually changing user behavior or just shipping into the void.
Example
A team ships a new automation feature and finds only 8% of eligible users adopt it, prompting a redesign of its discoverability.
FAQ
- What is Feature Adoption?
- The share of eligible users who try and continue using a specific feature after it becomes available to them.
- Why does Feature Adoption matter for growth?
- Tracking feature adoption tells a team whether new investment is actually changing user behavior or just shipping into the void.
- What is an example of Feature Adoption?
- A team ships a new automation feature and finds only 8% of eligible users adopt it, prompting a redesign of its discoverability.