Keywords · Channel · Ops

First-Touch Attribution

An attribution model that gives 100% of the credit for a conversion to the first touchpoint that brought the prospect into awareness.

Why it matters

First-touch attribution is useful for evaluating which channels are best at generating net-new awareness, separate from closing.

Example

A customer's first interaction was a tweet from the founder, so first-touch attribution credits social content even though a sales call closed the deal.

First-Touch Attribution — Growth keyword · Cofounderbase