Definition
An attribution model that gives 100% of the credit for a conversion to the first touchpoint that brought the prospect into awareness.
Why it matters for growth
First-touch attribution is useful for evaluating which channels are best at generating net-new awareness, separate from closing.
Example
A customer's first interaction was a tweet from the founder, so first-touch attribution credits social content even though a sales call closed the deal.
FAQ
- What is First-Touch Attribution?
- An attribution model that gives 100% of the credit for a conversion to the first touchpoint that brought the prospect into awareness.
- Why does First-Touch Attribution matter for growth?
- First-touch attribution is useful for evaluating which channels are best at generating net-new awareness, separate from closing.
- What is an example of First-Touch Attribution?
- A customer's first interaction was a tweet from the founder, so first-touch attribution credits social content even though a sales call closed the deal.