Definition
A closed-loop system where an output of the product's use becomes an input that drives more usage or acquisition, rather than a one-directional funnel.
Why it matters for growth
Growth loops compound because the output feeds back into the input; a funnel simply ends, but a loop keeps regenerating new users or engagement on its own.
Example
A user creates content, that content gets indexed and found via search, new visitors sign up, and some of them create content too, closing the loop.
FAQ
- What is Growth Loop?
- A closed-loop system where an output of the product's use becomes an input that drives more usage or acquisition, rather than a one-directional funnel.
- Why does Growth Loop matter for growth?
- Growth loops compound because the output feeds back into the input; a funnel simply ends, but a loop keeps regenerating new users or engagement on its own.
- What is an example of Growth Loop?
- A user creates content, that content gets indexed and found via search, new visitors sign up, and some of them create content too, closing the loop.