Definition
A description of the type of company or person most likely to buy, succeed with, and stay retained on a product.
Why it matters for growth
A clear ICP focuses limited acquisition budget on the prospects most likely to convert and retain, instead of chasing anyone who shows interest.
Example
A B2B tool defines its ICP as 10-50 person startups with a dedicated ops hire, and stops running ads targeting enterprises.
FAQ
- What is Ideal Customer Profile (ICP)?
- A description of the type of company or person most likely to buy, succeed with, and stay retained on a product.
- Why does Ideal Customer Profile (ICP) matter for growth?
- A clear ICP focuses limited acquisition budget on the prospects most likely to convert and retain, instead of chasing anyone who shows interest.
- What is an example of Ideal Customer Profile (ICP)?
- A B2B tool defines its ICP as 10-50 person startups with a dedicated ops hire, and stops running ads targeting enterprises.