Definition
Partnering with people who have an established audience to promote a product to their followers.
Why it matters for growth
Influencer marketing borrows trust that would otherwise take years to build organically, compressing the awareness stage of the funnel.
Example
A productivity app sponsors a YouTuber's video and sees a spike of signups using a discount code unique to that creator.
FAQ
- What is Influencer Marketing?
- Partnering with people who have an established audience to promote a product to their followers.
- Why does Influencer Marketing matter for growth?
- Influencer marketing borrows trust that would otherwise take years to build organically, compressing the awareness stage of the funnel.
- What is an example of Influencer Marketing?
- A productivity app sponsors a YouTuber's video and sees a spike of signups using a discount code unique to that creator.