Definition
An attribution model that distributes credit for a conversion across every touchpoint in the customer journey, not just one.
Why it matters for growth
Multi-touch attribution avoids the common mistake of over-crediting the last channel touched, which usually flatters paid retargeting unfairly.
Example
A model splits credit for a sale across a blog post, a webinar, and a final demo call rather than crediting the demo alone.
FAQ
- What is Multi-Touch Attribution?
- An attribution model that distributes credit for a conversion across every touchpoint in the customer journey, not just one.
- Why does Multi-Touch Attribution matter for growth?
- Multi-touch attribution avoids the common mistake of over-crediting the last channel touched, which usually flatters paid retargeting unfairly.
- What is an example of Multi-Touch Attribution?
- A model splits credit for a sale across a blog post, a webinar, and a final demo call rather than crediting the demo alone.