Definition
Proactively reaching prospects who have not expressed interest, through channels like cold email, cold calling, or display ads.
Why it matters for growth
Outbound gives founders control over volume and targeting in the earliest days, before an inbound engine has enough traffic to rely on.
Example
A B2B founder sends 200 personalized cold emails a week to a hand-picked list of ideal-fit companies.
FAQ
- What is Outbound Marketing?
- Proactively reaching prospects who have not expressed interest, through channels like cold email, cold calling, or display ads.
- Why does Outbound Marketing matter for growth?
- Outbound gives founders control over volume and targeting in the earliest days, before an inbound engine has enough traffic to rely on.
- What is an example of Outbound Marketing?
- A B2B founder sends 200 personalized cold emails a week to a hand-picked list of ideal-fit companies.