Definition
Any channel where a company pays directly for exposure or clicks, such as search ads, social ads, or display ads.
Why it matters for growth
Paid acquisition is the most controllable growth lever because volume can be scaled up or down quickly, but it stops the moment spend stops.
Example
A founder runs Meta ads targeting small business owners and scales spend up each week the return on ad spend stays above 3x.
FAQ
- What is Paid Acquisition?
- Any channel where a company pays directly for exposure or clicks, such as search ads, social ads, or display ads.
- Why does Paid Acquisition matter for growth?
- Paid acquisition is the most controllable growth lever because volume can be scaled up or down quickly, but it stops the moment spend stops.
- What is an example of Paid Acquisition?
- A founder runs Meta ads targeting small business owners and scales spend up each week the return on ad spend stays above 3x.