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Keywords · Acquisition · Finance · Channel

Paid CAC

CAC calculated using only paid channel spend and the customers directly attributed to those paid channels.

Why it matters

Isolating paid CAC lets a team judge whether a specific ad channel is efficient enough to scale independent of organic performance.

Example

A team spends $4,000 on Google Ads and attributes 20 customers to those clicks, yielding a paid CAC of $200.

Paid CAC — Growth keyword · Cofounderbase