Definition
The set of open deals in progress, organized by stage, along with their expected value and probability of closing.
Why it matters for growth
Pipeline health is a leading indicator of next quarter's revenue; a thin pipeline today predicts a revenue shortfall before it happens.
Example
A founder reviews a pipeline of 15 deals worth $300,000 total, weighted by stage, to forecast next quarter's bookings.
FAQ
- What is Sales Pipeline?
- The set of open deals in progress, organized by stage, along with their expected value and probability of closing.
- Why does Sales Pipeline matter for growth?
- Pipeline health is a leading indicator of next quarter's revenue; a thin pipeline today predicts a revenue shortfall before it happens.
- What is an example of Sales Pipeline?
- A founder reviews a pipeline of 15 deals worth $300,000 total, weighted by stage, to forecast next quarter's bookings.