Definition
The deliberate choice of how a product is understood relative to alternatives in a customer's mind, including category and key differentiator.
Why it matters for growth
Clear positioning makes every other marketing and sales activity easier, because it tells prospects exactly what to compare the product against and why it wins.
Example
A tool repositions from 'another CRM' to 'the CRM built for solo founders,' immediately clarifying who it's for and why it's different.
FAQ
- What is Positioning?
- The deliberate choice of how a product is understood relative to alternatives in a customer's mind, including category and key differentiator.
- Why does Positioning matter for growth?
- Clear positioning makes every other marketing and sales activity easier, because it tells prospects exactly what to compare the product against and why it wins.
- What is an example of Positioning?
- A tool repositions from 'another CRM' to 'the CRM built for solo founders,' immediately clarifying who it's for and why it's different.