Definition
A pricing tactic that presents a higher reference price first so a subsequent price feels more reasonable by comparison.
Why it matters for growth
Price anchoring shapes perceived value before a customer even evaluates features, which can meaningfully shift which plan they choose.
Example
A pricing page shows the annual plan crossed out at a higher 'monthly equivalent' price to make the discounted rate feel like a clear win.
FAQ
- What is Price Anchoring?
- A pricing tactic that presents a higher reference price first so a subsequent price feels more reasonable by comparison.
- Why does Price Anchoring matter for growth?
- Price anchoring shapes perceived value before a customer even evaluates features, which can meaningfully shift which plan they choose.
- What is an example of Price Anchoring?
- A pricing page shows the annual plan crossed out at a higher 'monthly equivalent' price to make the discounted rate feel like a clear win.