Definition
The average time elapsed between a lead entering the sales pipeline and the deal closing, either won or lost.
Why it matters for growth
Shorter sales cycles mean faster cash collection and more deals a rep can close in a given period, directly affecting growth velocity.
Example
A company shortens its average sales cycle from 60 to 35 days after removing a redundant approval step from its proposal process.
FAQ
- What is Sales Cycle Length?
- The average time elapsed between a lead entering the sales pipeline and the deal closing, either won or lost.
- Why does Sales Cycle Length matter for growth?
- Shorter sales cycles mean faster cash collection and more deals a rep can close in a given period, directly affecting growth velocity.
- What is an example of Sales Cycle Length?
- A company shortens its average sales cycle from 60 to 35 days after removing a redundant approval step from its proposal process.