Keywords · Product · Retention

Sticky Feature

A feature that, once used, strongly increases the probability a user keeps returning to the product.

Why it matters

Identifying sticky features tells a team exactly what to push new users toward during onboarding to improve retention.

Example

Slack found that teams who sent over 2,000 messages became extremely unlikely to churn, making messaging volume a sticky-feature signal.

Sticky Feature — Growth keyword · Cofounderbase