Definition
A feature that, once used, strongly increases the probability a user keeps returning to the product.
Why it matters for growth
Identifying sticky features tells a team exactly what to push new users toward during onboarding to improve retention.
Example
Slack found that teams who sent over 2,000 messages became extremely unlikely to churn, making messaging volume a sticky-feature signal.
FAQ
- What is Sticky Feature?
- A feature that, once used, strongly increases the probability a user keeps returning to the product.
- Why does Sticky Feature matter for growth?
- Identifying sticky features tells a team exactly what to push new users toward during onboarding to improve retention.
- What is an example of Sticky Feature?
- Slack found that teams who sent over 2,000 messages became extremely unlikely to churn, making messaging volume a sticky-feature signal.