Definition
The average time it takes for one user to invite another and for that invitee to convert and send their own invitations.
Why it matters for growth
Shorter viral cycle time compounds growth faster even at the same K-factor, since more cycles complete within any given time window.
Example
A messaging app with a two-day viral cycle time will grow far faster than one with the same K-factor but a two-week cycle time.
FAQ
- What is Viral Cycle Time?
- The average time it takes for one user to invite another and for that invitee to convert and send their own invitations.
- Why does Viral Cycle Time matter for growth?
- Shorter viral cycle time compounds growth faster even at the same K-factor, since more cycles complete within any given time window.
- What is an example of Viral Cycle Time?
- A messaging app with a two-day viral cycle time will grow far faster than one with the same K-factor but a two-week cycle time.