Definition
The count of unique users who take a meaningful action in a product within a rolling seven-day window.
Why it matters for growth
WAU is a better fit than DAU for products with a natural weekly usage rhythm, like B2B tools used on weekdays.
Example
A project management tool reports WAU instead of DAU because most teams only log in on business days.
FAQ
- What is Weekly Active Users (WAU)?
- The count of unique users who take a meaningful action in a product within a rolling seven-day window.
- Why does Weekly Active Users (WAU) matter for growth?
- WAU is a better fit than DAU for products with a natural weekly usage rhythm, like B2B tools used on weekdays.
- What is an example of Weekly Active Users (WAU)?
- A project management tool reports WAU instead of DAU because most teams only log in on business days.