Definition
Organic recommendation of a product from one person to another, without direct incentive or company involvement.
Why it matters for growth
Word of mouth typically converts better and costs less than any paid channel, because it arrives with the trust of a personal recommendation.
Example
A founder notices a spike in signups from a city where no marketing ran, traced back to a single enthusiastic customer's Slack community.
FAQ
- What is Word of Mouth?
- Organic recommendation of a product from one person to another, without direct incentive or company involvement.
- Why does Word of Mouth matter for growth?
- Word of mouth typically converts better and costs less than any paid channel, because it arrives with the trust of a personal recommendation.
- What is an example of Word of Mouth?
- A founder notices a spike in signups from a city where no marketing ran, traced back to a single enthusiastic customer's Slack community.