Definition
The number of searches for a company's own brand name or product name over a period.
Formula
Count of search queries containing the brand name
How to measure
Pull branded query volume from a search console or keyword research tool over a consistent tracking period.
Why track it
Rising branded search volume is one of the cleanest proxies for growing awareness, since it reflects unprompted recall rather than paid exposure.
Example
A company's branded search volume triples after a well-received product launch and press coverage.
FAQ
- What is Branded Search Volume?
- The number of searches for a company's own brand name or product name over a period.
- How do you calculate Branded Search Volume?
- Count of search queries containing the brand name
- Why track Branded Search Volume?
- Rising branded search volume is one of the cleanest proxies for growing awareness, since it reflects unprompted recall rather than paid exposure.