Definition
The percentage of people who saw an ad or link and clicked on it.
Formula
Clicks / Impressions x 100
How to measure
Divide the number of clicks an ad or email received by the number of times it was shown, then multiply by 100.
Why track it
CTR is a fast read on how compelling creative or copy is, independent of downstream conversion quality.
Example
An ad shown 50,000 times that receives 750 clicks reports a 1.5% CTR.
FAQ
- What is Click-Through Rate?
- The percentage of people who saw an ad or link and clicked on it.
- How do you calculate Click-Through Rate?
- Clicks / Impressions x 100
- Why track Click-Through Rate?
- CTR is a fast read on how compelling creative or copy is, independent of downstream conversion quality.