Formula
Signups attributed to content / Content sessions x 100
How to measure
Tag content pages with attribution and divide signups sourced from those pages by total sessions on those pages.
Why track it
This rate separates content that merely drives traffic from content that actually drives qualified signups worth the investment.
Example
A pricing guide article with 10,000 monthly readers converts 150 into signups, a 1.5% content conversion rate.