Metrics · Monetization · Retention · Monthly · $

Contraction MRR

Recurring revenue lost from existing customers downgrading their plan or reducing usage without fully cancelling.

Formula

Sum of MRR decreases from existing customers in a period

How to measure

Compare each existing customer's MRR at the start and end of the period, summing only the negative changes among still-active accounts.

Why track it

Contraction MRR is an early warning sign, since customers who downgrade rather than churn outright often churn fully soon after.

Example

A company reports $3,000 in contraction MRR from five accounts reducing their seat count.

Contraction MRR — Growth metric · Cofounderbase