Definition
The percentage of delivered emails where the recipient clicked a link inside.
Formula
Emails clicked / Emails delivered x 100
How to measure
Divide the count of unique clicks tracked by the email platform by the number of successfully delivered emails.
Why track it
Click rate measures whether email content actually drives action, not just attention, making it a better downstream indicator than open rate alone.
Example
A campaign delivered to 10,000 people with 400 clicks reports a 4% click-through rate.
FAQ
- What is Email Click-Through Rate?
- The percentage of delivered emails where the recipient clicked a link inside.
- How do you calculate Email Click-Through Rate?
- Emails clicked / Emails delivered x 100
- Why track Email Click-Through Rate?
- Click rate measures whether email content actually drives action, not just attention, making it a better downstream indicator than open rate alone.