Definition
The number of experiments a team ships and concludes within a given period.
Formula
Count of experiments concluded in period
How to measure
Count every experiment that reached a concluded, readable result within the reporting period, regardless of outcome.
Why track it
Higher experiment velocity, held alongside a healthy win rate, compounds learning and improvement faster than any single big bet could.
Example
A team increases experiment velocity from 2 to 6 per month by building a shared testing framework that removes engineering bottlenecks.
FAQ
- What is Experiment Velocity?
- The number of experiments a team ships and concludes within a given period.
- How do you calculate Experiment Velocity?
- Count of experiments concluded in period
- Why track Experiment Velocity?
- Higher experiment velocity, held alongside a healthy win rate, compounds learning and improvement faster than any single big bet could.