Definition
The total new annual recurring revenue added from newly acquired customers in a period, before subtracting any losses.
Formula
Sum of first-year ARR from customers acquired in period
How to measure
Sum the annualized contract value of every new customer signed within the reporting period.
Why track it
Gross new ARR isolates new customer acquisition performance, separate from what happens with the existing customer base.
Example
A company signs $900,000 in gross new ARR this quarter from 60 new logo customers.
FAQ
- What is Gross New ARR?
- The total new annual recurring revenue added from newly acquired customers in a period, before subtracting any losses.
- How do you calculate Gross New ARR?
- Sum of first-year ARR from customers acquired in period
- Why track Gross New ARR?
- Gross new ARR isolates new customer acquisition performance, separate from what happens with the existing customer base.