Definition
Recurring revenue added from newly acquired customers in a period.
Formula
Sum of first-month MRR from customers acquired in the period
How to measure
Sum the initial subscription value of every customer who signed their first contract or subscription during the period.
Why track it
New MRR isolates the contribution of new customer acquisition, separate from expansion or churn among existing accounts.
Example
A company signs 40 new customers averaging $150/month, adding $6,000 in new MRR.
FAQ
- What is New MRR?
- Recurring revenue added from newly acquired customers in a period.
- How do you calculate New MRR?
- Sum of first-month MRR from customers acquired in the period
- Why track New MRR?
- New MRR isolates the contribution of new customer acquisition, separate from expansion or churn among existing accounts.