Definition
The total count of distinct customer accounts currently on a paid plan.
Formula
Count of active accounts with a paid subscription
How to measure
Count distinct accounts with an active, non-trial paid subscription at the reporting date.
Why track it
This is the most basic scale metric investors and founders track to gauge overall traction, alongside MRR and ARR.
Example
A company reports crossing 1,000 paying customers for the first time this quarter.
FAQ
- What is Total Paying Customers?
- The total count of distinct customer accounts currently on a paid plan.
- How do you calculate Total Paying Customers?
- Count of active accounts with a paid subscription
- Why track Total Paying Customers?
- This is the most basic scale metric investors and founders track to gauge overall traction, alongside MRR and ARR.