Definition
The percentage of an audience that likes, comments, shares, or clicks on a social post relative to how many saw it.
Formula
Engagements / Impressions (or Followers) x 100
How to measure
Divide total engagements, like likes, comments, and shares, by either impressions or follower count depending on the platform's standard.
Why track it
Engagement rate reveals whether content resonates with an audience, independent of raw reach or follower vanity metrics.
Example
A post reaching 50,000 impressions with 2,500 combined likes, comments, and shares reports a 5% engagement rate.
FAQ
- What is Social Engagement Rate?
- The percentage of an audience that likes, comments, shares, or clicks on a social post relative to how many saw it.
- How do you calculate Social Engagement Rate?
- Engagements / Impressions (or Followers) x 100
- Why track Social Engagement Rate?
- Engagement rate reveals whether content resonates with an audience, independent of raw reach or follower vanity metrics.