Formula
Count of leads meeting SQL criteria in period
How to measure
Count all leads that sales accepts and confirms as meeting SQL criteria within the reporting period.
Why track it
SQL volume, combined with average deal size, is the most direct forecasting input for near-term bookings.
Example
A team generating 80 SQLs a quarter at a 25% win rate and $15,000 ACV can forecast roughly $300,000 in new bookings.