India systems · 6
Tier-2/3 marketplace supply
Many Indian marketplaces unlock growth by onboarding sellers and service providers outside the top metros.
Causal engine
Recruit unique Tier-2/3 supply → make it discoverable → demand follows assortment → densify category by category.
Preconditions
- Supply can be recruited manually at first
- Category has local assortment advantage
Anti-patterns
- Only chasing metro sellers
- Paid demand into empty Tier-2 inventory
Solo-founder translation
Recruit 25 suppliers in one Tier-2 city by hand. Publish listings before buying demand.