Definition
The moment a new user completes the specific action that correlates with them understanding and getting value from the product.
Why it matters for growth
Activation is the bridge between signup and retention; a user who never activates will almost never come back regardless of how they were acquired.
Example
A project management tool defines activation as creating a first task and inviting one teammate within the first day.
FAQ
- What is Activation?
- The moment a new user completes the specific action that correlates with them understanding and getting value from the product.
- Why does Activation matter for growth?
- Activation is the bridge between signup and retention; a user who never activates will almost never come back regardless of how they were acquired.
- What is an example of Activation?
- A project management tool defines activation as creating a first task and inviting one teammate within the first day.