Definition
A performance-based channel where partners earn a commission for referring customers who convert, tracked via unique links.
Why it matters for growth
Affiliate marketing shifts acquisition risk onto the partner, since spend only happens after a conversion, making it attractive for cash-tight founders.
Example
A software review site earns 20% of first-year revenue for every customer it refers through a tracked affiliate link.
FAQ
- What is Affiliate Marketing?
- A performance-based channel where partners earn a commission for referring customers who convert, tracked via unique links.
- Why does Affiliate Marketing matter for growth?
- Affiliate marketing shifts acquisition risk onto the partner, since spend only happens after a conversion, making it attractive for cash-tight founders.
- What is an example of Affiliate Marketing?
- A software review site earns 20% of first-year revenue for every customer it refers through a tracked affiliate link.