Definition
Selling an existing customer a different product or add-on beyond what they originally purchased.
Why it matters for growth
Cross-selling increases revenue per account without requiring new customer acquisition, and it deepens a customer's dependency on the platform.
Example
A payments company sells its existing merchant customers a payroll product once they trust the platform for money movement.
FAQ
- What is Cross-Sell?
- Selling an existing customer a different product or add-on beyond what they originally purchased.
- Why does Cross-Sell matter for growth?
- Cross-selling increases revenue per account without requiring new customer acquisition, and it deepens a customer's dependency on the platform.
- What is an example of Cross-Sell?
- A payments company sells its existing merchant customers a payroll product once they trust the platform for money movement.