Definition
The percentage of existing customers who purchase an additional product or add-on beyond their original purchase.
Formula
Customers with 2+ products / Total customers x 100
How to measure
Divide the count of customers who have adopted at least one additional product line by the total customer base.
Why track it
Cross-sell attach rate measures how well a company expands its footprint within accounts it already has, growing revenue without new logo acquisition.
Example
A payments company finds 18% of its merchant customers have also adopted its payroll add-on.
FAQ
- What is Cross-Sell Attach Rate?
- The percentage of existing customers who purchase an additional product or add-on beyond their original purchase.
- How do you calculate Cross-Sell Attach Rate?
- Customers with 2+ products / Total customers x 100
- Why track Cross-Sell Attach Rate?
- Cross-sell attach rate measures how well a company expands its footprint within accounts it already has, growing revenue without new logo acquisition.