Definition
The degree to which users actively interact with a product, typically measured by frequency, depth, or duration of use.
Why it matters for growth
Engagement is a broader signal than raw usage counts; it distinguishes users who are genuinely getting value from those who log in out of habit alone.
Example
A team tracks not just logins but the number of core actions taken per session as a truer measure of engagement.
FAQ
- What is Engagement?
- The degree to which users actively interact with a product, typically measured by frequency, depth, or duration of use.
- Why does Engagement matter for growth?
- Engagement is a broader signal than raw usage counts; it distinguishes users who are genuinely getting value from those who log in out of habit alone.
- What is an example of Engagement?
- A team tracks not just logins but the number of core actions taken per session as a truer measure of engagement.