Definition
The average number of distinct sessions a user has with the product within a period.
Formula
Total sessions / Number of active users
How to measure
Count total sessions across the active user base in the period and divide by the number of distinct active users.
Why track it
Rising sessions per user is a strong signal of habit formation, showing users are returning more often rather than just staying longer per visit.
Example
A news app increases sessions per user from 3 to 7 per week after adding push notifications for breaking stories.
FAQ
- What is Sessions Per User?
- The average number of distinct sessions a user has with the product within a period.
- How do you calculate Sessions Per User?
- Total sessions / Number of active users
- Why track Sessions Per User?
- Rising sessions per user is a strong signal of habit formation, showing users are returning more often rather than just staying longer per visit.