Metrics · Product · Retention · Weekly · count

Sessions Per User

The average number of distinct sessions a user has with the product within a period.

Formula

Total sessions / Number of active users

How to measure

Count total sessions across the active user base in the period and divide by the number of distinct active users.

Why track it

Rising sessions per user is a strong signal of habit formation, showing users are returning more often rather than just staying longer per visit.

Example

A news app increases sessions per user from 3 to 7 per week after adding push notifications for breaking stories.

Sessions Per User — Growth metric · Cofounderbase